Mexican Bakery Banks on Traditional ‘Rosca’ Recipe

Mexican Bakery

A Mexican bakery is putting money on doing things the conventional way with regards to making its “rosca” – a ring-molded cake hailing from Spain that is eaten during Epiphany festivities.

Business options have hit the market as of late including fixings like chocolate and manufacturing plant made scones. These are sold by stores a long time in front of Three Kings Day on Jan. 6.

However, the kind of convention lives on at Pasteleria Ideal, one of Mexico City’s most meaningful pastry kitchens, where 80,000 rings are made between Jan. 2-6, as per its generation chief, Jose Piña.

Mexican Bakery

“We’re utilizing a similar formula as 93 years prior. Similar materials, a similar quality that we’ve utilized from the start,” Piña told EFE.

The rosca, referred to in Spain as the “roscon,” is a roundabout sweet bread brightened with natural products to resemble the crown of the three savvy men – Melchor, Gaspar and Baltasar – who visited Baby Jesus in Biblical occasions.

The European custom of expending this bread around Epiphany has been blended in with indigenous conventions.

In Mexico, it is standard for hot cocoa and a sweet corn drink called “atole” to go with it, and to part it with family to check the finish of the holiday season that commenced on Dec. 12 with the day of the Virgin of Guadalupe.

“So truly we’re selling convention. They’re endowments, individuals see them like that. From the minute they come into our bakery, individuals return in time, cherished recollections return and this is a piece of the explanation behind the bakery’s prosperity,” Piña told EFE.

The market has been overflowed with roscas made with hazelnut cream, chocolate, worldwide brand treats – and even forms that incorporate taco meat.

Yet, Piña accepts that customers need to clutch their conventions, with a significant number of them visiting the bakery with recollections of their folks and grandparents doing likewise.

“We’re still in the market as we generally have been. I would even say that we sell more. Consistently there are more individuals, we make more,” he said.

A little plastic figure of Baby Jesus is covered up in each rosca, and, as per Mexican convention, the individual who winds up with the cut containing the figure needs to purchase the tamales on Candlemass Day on Feb. 2.

The store has more than 150 dough punchers, who work from five in the first part of the day to stay aware of interest.

Diaz said he was glad for the cooperation that enables Mexican families to praise one of the principal holidays of the year.

“It’s an extraordinary fulfillment. A delight. It’s custom. The taste and all that cause us to be here working throughout the day,” he said.

About the author

Lara Patrick

Lara Patrick

Lara Patrick is the Vice President of Point of Sale Strategy and Education in New York City. Lara earned her MBA at Keller Graduate School of Management in Chicago and is an alumna of two leading industry leadership programs.

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